Making changes to your company’s uniforms can be a daunting task. There are lots of factors to consider and if done in the right way, opinions to take into account. There are normally three reasons why brands decide to refresh their uniforms, and all are equally important.
1. Brand rejuvenation
From time-to-time companies make the decision to either refresh or completely overhaul their brand. This might be due to a change of strategy and direction or simply just because a change is needed. As part of a rebrand, uniforms should be carefully considered. See our blog post – 5 Top tips to choosing a uniform.
Will there be a change to your logo or tagline? How will your brand colours and fonts differ from before? Does a change in company positioning mean that you want a more sophisticated uniform for your staff? These are all questions that a company should ask themselves when making changes to their brand. It’s the perfect time to revamp your uniforms to make sure they reflect the new brand. You may wish to look at different fabrics or items of workwear to suit a change in brand values. If you have made a commitment to being an ethically and socially responsible business with environmentally sustainable business practices, then you may like to look at bespoke uniforms made from eco-friendly organic fabrics.
2. Uniforms are no longer fit for purpose
When a uniform no longer meets the requirements of the job role, safety is the first thing on people’s minds. There are many industries where safety is paramount and a topic of concern for businesses and their employees. If the uniforms do not meet safety regulations and requirements it could lead to serious injuries or even death.
We are experts in safety wear, PPE and flame-resistant clothing and offer an extensive range of the world’s leading products. See our Safetywear product page to find out more. It’s important to find workwear suppliers that stock clothing that complies with the very latest health and EN safety regulations, whatever the potential risk they face from fire and electrical shock to ARC flashes.
In industries such as hospitality, items such as chef work jackets act as a barrier between the skin and kitchen hazards. When clothing starts to wear thin or tear, it will not protect the wearer as much as it should against the dangers of a kitchen. When the fabric of a uniform is noticeably worn or thin, it could reflect negatively on brand image, especially when the employee is customer facing.
3. Employee dissatisfaction
Companies require their staff to wear uniforms for a few different reasons. Firstly, and most importantly, a uniform often enhances the safety of the employee whist at work. A uniform can also give the employee a sense of belonging and makes them identifiable when in public, which can positively impact brand awareness. In contrast, if employees do not like wearing the uniform provided because it is uncomfortable or doesn’t fit correctly, this can reduce levels of employee satisfaction. This is why it’s important to take into account the feedback that employees provide when looking to refresh company uniforms. By giving your employees a voice when it comes to uniform, it will make them feel like they have an influence on what they wear and therefore feel more content whilst at work.